Sharp MX-2301N Uživatelský manuál Strana 4

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Market Analysis
Western Europe Colour MFP Market Forecast (2008-2012)
Colour MFP market shows strong signs of growth
All categories are forecast to increase except for 1-10 ppm/cpm
This growth trend applies to both A4 and A3 colour MFP
There are still a lot of opportunities for B2C in the marketplace
This trend is spreading from mid-high speed to low speed such as the 20-25 ppm/cpm category
Western Europe A3 Colour MFP Market Forecast (2008-2012)
The market volume for A3 Colour MFP is in 21-30 ppm/cpm which is mainly office business
The 21-30 ppm/cpm category is forecast to grow with 16.9% CAGR
Sharp is competing in the 21-30 ppm/cpm category with the MX-2600N/MX-3100N
However, competitor colour line-up now includes 20 ppm/cpm to take advantage of the B2C business
Sharp MX-2300N is also positioned as a B2C model in the lower end of this category
It makes sense for the MX-2301N to be launched in this category to maximize colour sales
CAGR ’08 ‘12
1-10 ppm/cpm
6.3%
11-20 ppm/cpm
18.5%
21-30 ppm/cpm
23.7%
31-44 ppm/cpm
21.8%
45+ ppm/cpm
23.2%
CAGR ’08 - ’12
1-10 ppm/cpm
-19.5%
11-20 ppm/cpm
9.4%
21-30 ppm/cpm
16.9%
31-44 ppm/cpm
18.9%
45+ ppm/cpm
23.2%
45+cpm
35,213
41,641
57,159
68,505
81,226
31- 44cpm
100,183
128,890
155,468
185,724
220,831
21- 30cpm
188,670
220,351
269,024
338,360
441,569
11- 20cpm
212,699
281,811
322,734
368,512
419,369
1- 10cpm
324,468
356,440
391,157
414,218
413,905
2008
2009
2010
2011
2012
0
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6 0 0 ,0 0 0
7 0 0 ,0 0 0
8 0 0 ,0 0 0
45+cpm
35,213
41,641
57,159
68,505
81,226
31- 44cpm
96,945
123,330
145,036
169,311
193,698
21- 30cpm
176,664
196,688
231,471
275,315
329,412
11- 20cpm
76,086
90,407
96,875
103,242
109,098
1- 10cpm
24,652
18,271
14,487
12,024
10,358
2008
2009
2010
2011
2012
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