
4
M
M
X
X
-
-
2
2
3
3
0
0
1
1
N
N
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
Western Europe Colour MFP Market Forecast (2008-2012)
Colour MFP market shows strong signs of growth
All categories are forecast to increase except for 1-10 ppm/cpm
This growth trend applies to both A4 and A3 colour MFP
There are still a lot of opportunities for B2C in the marketplace
This trend is spreading from mid-high speed to low speed such as the 20-25 ppm/cpm category
Western Europe A3 Colour MFP Market Forecast (2008-2012)
The market volume for A3 Colour MFP is in 21-30 ppm/cpm which is mainly office business
The 21-30 ppm/cpm category is forecast to grow with 16.9% CAGR
Sharp is competing in the 21-30 ppm/cpm category with the MX-2600N/MX-3100N
However, competitor colour line-up now includes 20 ppm/cpm to take advantage of the B2C business
Sharp MX-2300N is also positioned as a B2C model in the lower end of this category
It makes sense for the MX-2301N to be launched in this category to maximize colour sales
0
2 0 0 ,0 0 0
4 0 0 ,0 0 0
6 0 0 ,0 0 0
8 0 0 ,0 0 0
1 ,0 0 0 ,0 0 0
1 ,2 0 0 ,0 0 0
1 ,4 0 0 ,0 0 0
1 ,6 0 0 ,0 0 0
0
1 0 0 ,0 0 0
2 0 0 ,0 0 0
3 0 0 ,0 0 0
4 0 0 ,0 0 0
5 0 0 ,0 0 0
6 0 0 ,0 0 0
7 0 0 ,0 0 0
8 0 0 ,0 0 0
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