
3
M
M
X
X
-
-
M
M
5
5
0
0
3
3
N
N
/
/
U
U
4
4
5
5
3
3
N
N
/
/
U
U
M
M
X
X
-
-
M
M
3
3
6
6
3
3
N
N
/
/
U
U
2
2
8
8
3
3
N
N
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
Contents
INTRODUCTION ............................................................................................................. 2
MARKET ANALYSIS....................................................................................................... 6
• The Mono M
FP Market.................................................................................................................... 6
• The Compe
titors ............................................................................................................................. 8
• The Future..................................................................................................................................... 10
PRODUCT POSITIONING ........................................................................................... 11
• Pr
oduct Range Positioning ............................................................................................................. 11
• Recomme
nded MCV ..................................................................................................................... 12
• Ove
rview of Product features......................................................................................................... 13
SALES APPROACH ..................................................................................................... 14
• Key Features................................................................................................................................ 15
• New Design ............................................................................................................................... 15
• Image Quality ............................................................................................................................ 16
• Usabili
ty..................................................................................................................................... 19
• Pr
oductivity................................................................................................................................ 24
• Co
nnectivity .............................................................................................................................. 25
• Input & Output Flexibility ........................................................................................................... 28
• Save Money............................................................................................................................... 30
• Security ..................................................................................................................................... 32
• O
ffice Integration....................................................................................................................... 34
• Environment .............................................................................................................................. 37
• Com
parison between MX-M450/350N/U Vs MX-M503/453/363U Vs MX-M503/453/363/283N..... 38
COMPETITIVE COMPARISON.................................................................................... 40
• Shar
p MX-M283N Vs. Canon iR2025i............................................................................................ 41
• Shar
p MX-M283N Vs. Canon iR2030i............................................................................................ 42
• Shar
p MX-M283N Vs. Canon iR3225N .......................................................................................... 43
• Shar
p MX-M283N Vs. Konica Minolta Bizhub 282 ......................................................................... 44
• Shar
p MX-M283N Vs. Kyocera KM-2540....................................................................................... 45
• Shar
p MX-M283N Vs. Kyocera KM-2560....................................................................................... 46
• Shar
p MX-M283N Vs. Kyocera KM-3040....................................................................................... 47
• Shar
p MX-M283N Vs. Kyocera KM-3060....................................................................................... 48
• Shar
p MX-M283N Vs. Ricoh Aficio MP 2510.................................................................................. 49
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